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2011 Tunza International Children and Youth Conference
Bandung Declaration
October 1, 2011
The Voice of Children & Youth for Rio+20
§1 We, the delegates to the 2011 Tunza International Children and Youth Conference representing 126 different countries, are united in calling upon world leaders to move to a sustainable development pathway that safeguards the Earth and its people for our generation and generations to come. We urge governments to respond to and not ignore the demands of the children and youth.
Section 1: Rio+20 and the Promises to Our Generation
§2 Next year, our leaders will meet in Rio de Janeiro, Brazil, to critically assess and accelerate our progress towards sustainable development. The "Rio+20” gathering will mark a generation since the 1992 Earth Summit – the first [effective] global recognition of the environmental, social and economic costs of unrestrained development.
§3 While we were not at the Earth Summit in 1992, we know that it was transformative. As the result, sustainable development has become a critical component in the protection of the environment and the eradication of poverty. We have met the youth and children who stood there and called to the moral consciences of our leaders and citizens to act.
§4 We have also read of the promises made and that continue to be made to us, the inheriting generation, which remain unfulfilled. Our governments have promised to reduce poverty, stem environmental degradation and enhance equity. They have promised to combat climate change, ensure food security, provide clean drinking water and protect our planet’s biodiversity. Businesses and multi-national corporations have pledged to respect the environment, green their production, and compensate for their pollution.
§5 Yet, our planet’s future – our future – is in peril. Our generation has seen the warning signs in Rio 1992 become the reality that faces Rio+20: poverty, climate change, harmful pollution and depleting natural resources are all symptoms of our unsustainable development patterns. We feel, understand and know that we cannot wait another generation, until a Rio+40, before we act.
Section 2: What We Are Going to Do
§6 We are the next generation of decision-makers and we stand for action and change. Therefore, we pledge the following commitments to make the Rio+20 Earth Summit a milestone for change.
§7 1. Lobby our governments to make Rio+20 Earth Summit a top priority. We will identify our governments’ positions, listen to their commitments, and hold them accountable to us. We will demand that our governments, leaders of the private sector and civil society groups attend the Summit and make ambitious commitments now. We will call upon governments to formulate and implement sustainable development policies, which also address poverty eradication and are supported by strong enforcement mechanisms.
§8 2. Adopt more sustainable lifestyles and educate our local communities and indigenous communities sharing knowledge at the same level. All action starts with the individual and we are committed to reducing our personal ecological footprint. We will teach and encourage each other to be responsible consumers using all available tools. Yet, many young people remain unaware of basic environmental issues because of inadequate schooling. We will demand that environmental education and awareness raising be mandatory in each of our school’s curriculum.
P # To embrace the principles of sustainable development as a tool for poverty eradication.
§9 3. Work toward sustainable development through a green economy transition. We know that young entrepreneurs are now developing the new approaches needed for this transition and we will support each other as our generation develops sustainable technologies and processes. We will ask educational institutions to invest in these activities. We will urge governments and civil society to support young entrepreneurs and innovators that work towards sustainable development. We will support businesses that are environmentally responsible. We will lobby government to pass laws and to put in place high taxes on products that don’t conform to this]. We will continue to realize our vision of a sustainable world.
§10 4. Contribute to local, national, regional and global discussions on sustainable development. We will demand to ensure youth participation in all decision-making processes at all levels. We will support institutions that balance development and the preservation of resources for future generations, and oppose any government or corporation that violates this principle. We will use every opportunity to convey our message to push Rio+20 leaders to take a tangible action at the end of the conference. Encourage the concrete actions to be taken to conserve the environment such as the World City Forest initiated at the TUNZA International Children and Youth Conference 2011.
Section 3: What Green Economy Means to Children and Youth
§11 We believe a green economy values human well being, social equity, economic growth and environmental protection on an equal basis. It is an integrated framework for sustainability that meets the needs of the present while providing for future generations.
§12 Nearly half of the world’s population is under the age of 25 and most live in developing countries. It is crucial to invest in education, employment and empowerment of children and young people in the green economy. This will both enable them to live productive and worthwhile lives whilst contributing to a just green economy transition. We agree with the United Nations Secretary-General: failing to invest in youth is a false economy.
§13 Every region, country and community will have its own unique green economy. Yet, we urge the Rio+20 Earth Summit to agree that all green economies should:
o Endeavour to enrich the well being and dignity of all people, both economically and in terms of quality of life;
o Protect and value natural resources and ecosystems, on which all life depends, and recognize the traditional knowledge and practices of indigenous peoples and local communities;
o Invest in education and social entrepreneurship which engenders sustainable development values;
o Promote good governance, accountability and corporate social responsibility ; and
o Engage citizens to protect the environment in their everyday lives.
Section 4: Governments and Corporations Need to Come to Rio and Deliver
§14 We cannot wait any longer: we must act now to move swiftly and decisively on a green economy path toward sustainable development. While recognizing that each nation must chart its own way, we call upon world leaders to come to Rio to collectively reinvest political will in:
o Developing national green economy transition plans and agendas for action;
o Enhancing cooperation and coordination among developing, emerging and developed countries;
o Implementing socially responsible governance at local, national, regional and international levels, including ending all forms of corruption;
o Meeting all Millennium Development Goals by 2020 with tangible, measurable achievements;
o Protecting human rights and the development needs of young people, particularly access to education and employment in the green economy;
o Increasing the engagement of children in the development and ensuring youth participation at all levels of sustainable development governance, including monitoring and evaluation;
o Ensuring access to health services including sexual and reproductive health empowerment of young girls and women in sustainable development strategies;
o Responsibly phasing out subsidies that are harmful to the environment;
o Protecting the rights of citizen activists;
o Incorporate environmental and social considerations in economic policy formation and adopt alternative measures of development to gross domestic product.
o Lobby media institutions to pay more attention to the ... Read more »
One of the things we get asked the most is how to get
Twitter followers.
Over the years we’ve researched a number of ways to promote
twitter accounts, and we want to share some of these ideas with you.
Many users first start out by trying to buy Twitter
followers, not realizing that this is against twitter’s rules.
Buying followers is a zero sum game, as many of the
operators that try and sell followers use unethical means to add
followers to your account.
The good news is that there are a number of ways to promote
your twitter account safely and ethically. Some are easy to do, some are
little more complex, and some even give you ways to get more twitter
followers for free.
We’ve broken them up into methods you can use online, things
you can do on Twitter itself, and real-world methods too.
In Print
Print ads
Print ads are one of the more expensive forms of
advertising available to small businesses today, so every time you
invest in that type of advertising you need to maximize your return.
A great way to do this is to include links to your
social media accounts (like Twitter) in the ad.
Entice customers with offers of deals, discounts, and
coupons via Twitter and they are sure to follow you.
This allows you to get repeated contact with potential
customers from just one investment in advertising, exponentially
increasing the potential for return.
Magazine articles
Like newspaper articles, magazine articles can get you
great attention from readers and potential customers.
Unlike newspapers, however, they can be much longer in
length, explain things in much more depth, and offer more opportunities
for promotion.
Go to the website for your favorite industry magazine
and look for a link to their publishing schedule.
There, magazines will list topics that they are going to
be covering in the coming months. If you feel you can contribute to one
of these topics, contact the editor with a proposal for your article.
Do not send the whole article! Editors need a quick
glance to determine if your content will be worthy, before approving you
to begin work.
The great thing about working with magazines is that in
certain circumstances, you can even get paid for your submission. How
many opportunities do you have that allow your advertising to pay you?
Magazine editors will typically allow for a longer
author’s bio, offer more opportunities for promotion, and may even
extend offers for inexpensive advertising in exchange for your
contribution.
Feature columns
Even more powerful than individual newspaper or magazine
articles are feature columns.
If you have the dedicated time, offering to write a
feature column for a magazine or newspaper will not only assist the
editor with their workload but give you more opportunities for
promotion.
Often times, feature columnists will get their bio
published with the column monthly as well as in the front of the
magazine with the other staff writers.
Including your Twitter link along with your other
biographical information in the magazine can get you more followers
while building expert status.
Book contributor
Even if you do not have a book "in you”, there are many
ways to get your biographical information into print. One way is to
contribute to a book that is being published in your field.
Many times, when someone wishes to publish a book, they
may not have the required expertise to complete the information by
themselves.
If you can contribute information to this book, your
information (including your Twitter account) can be included as a
contributor or co-author.
Look for authors in your industry, and watch what
industry leaders are doing.
See if there are any books currently on the market in
your niche with multiple contributors, and follow up with the publisher
or author.
Perhaps you could even be the primary author of your own
book, and allow others to contribute.
If there are multiple contributors you may not get as
much attention as if you were the only author,
but if the information you contribute is valuable, you
can get a fair amount of new followers from just a small amount of
information shared.
Other bits and pieces
Put Your Twitter Link Everywhere
This means online and offline, everywhere you can put
it. Link to Twitter from Facebook, from your blog, from your guest
posts, from your videos,
in your email signature, and anywhere else you can think
of. Include your Twitter ID on your offline materials as well, from
business cards to brochures, signs, flyers, or even on your shirt.
By putting an "@” sign in front of your username (like
this – "@yourusername”), most people will understand that you are
listing your Twitter name.
Use a Quick Response (QR) Code
There are several services online that allow you to
create quick response or QR codes.
These codes are simple square barcodes that are gaining
massive popularity with smartphone users, as they can be used to direct
any phone to a specific web address just by taking a picture.
Create a QR code that links to your Twitter profile, and
put it up everywhere – on your website,
on your business cards, on any signage outside of your
office or store, or anywhere else you can think of that might attract
enough attention to be worth a snapshot.
Add Twitter to your packaging
Do you ship products? Is your Twitter link or QR code on
your packaging somewhere?
If not, it should be! What better way to encourage
people to follow and tweet about you than to announce your presence on
Twitter right as they receive your product?
For example, some companies have not only mentioned
their own Twitter ID, but have printed a random tweet from a customer on
the outside of their package.
By leaving the "@ourcompany” in the tweet, they can gain
new followers. By including a testimonial on the outside of the
packaging,
they are making a more memorable experience for their
customers that will likely mean more purchases in the future. This
strategy can help your business in more ways than one!
Address labels
Did you realize that your address label is an
advertising and branding opportunity?
While typical address labels will include the company
name and address, and perhaps a logo, some emerging companies are
beginning to include their URL as well.
Be ahead of the pack, and include your Twitter
information right on the outside of your packages and envelopes! When
your customers or suppliers receive mail for you,
they will look at the address label to see where the
letter or parcel came from. You can also put your Twitter ID on the back
of the envelope, on or just below the flap.
This is a perfect opportunity to stay in touch, long
after the final invoice is sent!
Company Checks
Another often overlook branding opportunity is the
company check. While most banks will limit the amount of information you
can have printed,
custom check companies and check printers will allow you
to include more information – from your URL, to your phone number,
address, and yes – even your Twitter account.
When your suppliers receive a check from you, or your
customers receive a referral bonus, they will look to see who has sent
them a payment.
What better way to say "I value our relationship and
want to stay in touch” than to offer your social media information
directly on the check?
Pens, notebooks, letter openers, etc. (aka swag)
Whether you call it promotional items, promos, gifts, or
even swag, getting custom printed office supplies like pens and letter
openers is no small investment.
While it is important to include your logo, business
name, phone number, and URL, if you have the space you should include
your Twitter name as well.
The point of these types of promotions is to have your
contact information handy any time they use your item. Imagine seeing
your Twitter ID every time they sign their receipt!
Company vehicles
Your logo, your company name, your phone number, and
your website address. These are the typical things you may include on
the decals for your company vehicles.
Something you may not have considered was to include
your social media information, like your Twitter account, right on your
company vehicle.
Imagine how many new followers you can gain by driving
your Twitter username around town, arriving at clients’ homes with your
social media information displayed clearly for all to see.
Phone book
While many companies are beginning to reduce the size,
cost, reach, and frequency of their phone book advertising, it is still a
large percentage of the advertising spend for small businesses.
Stretch your dollar even further by including your
Twitter account information right in the phone book ad.
Directing potential customers to follow you on Twitter
right in the phone book can be a powerful strategy.
While most customers looking in the phone book will be
seeking an immediate solution.
Stickers
A great alternative to the rubber stamp is the sticker.
Stickers are fun, easy to use, inexpensive, and can be stuck virtually
anywhere!
Try getting your Twitter ID made into a sticker, and
putting it on everything from the backs of chairs to cash ... Read more »
One of the things we get asked the most is how to get
Twitter followers.
Over the years we’ve researched a number of ways to promote
twitter accounts, and we want to share some of these ideas with you.
Many users first start out by trying to buy Twitter
followers, not realizing that this is against twitter’s rules.
Buying followers is a zero sum game, as many of the
operators that try and sell followers use unethical means to add
followers to your account.
The good news is that there are a number of ways to promote
your twitter account safely and ethically. Some are easy to do, some are
little more complex, and some even give you ways to get more twitter
followers for free.
We’ve broken them up into methods you can use online, things
you can do on Twitter itself, and real-world methods too.
Tweeting and Retweeting
Tweet the "Right” Content
Take a look at what those in your market with the most
followers are tweeting about. Do they consistently post a certain type
of content? Do they discuss one particular topic a lot?
Take notes. Obviously they have so many followers for a
reason. Tweet as they tweet, but put across your own personality.
Some basic guidelines to follow include tweeting about
the future – making predictions, talking about upcoming news,
and other future-based topics make you more interesting
than the Twitter user who only talks about things that happened last
year.
You should also tweet about anything that is a little
bit unique, off beat, or relatively unheard of in your industry.
Tweets that apply current events to your industry are
also engaging.
For example, for someone in the financial services
industry, a tweet that says "How will the upcoming summer affect your
financial planning?” will start more conversations than
"Come see me today for a report on your net savings
allowance.”
Be creative. Use Twitter as a medium to express your
wit, personality, and let your fun side come out a little bit.
Use #Hashtags
Hashtags are more than just a trend; they are a unique
way that Twitter allows users to track content.
If someone wants to see everything happening on Twitter
about the latest celebrity mishap, they’ll search for a hashtag like
"#______rehab” or "#dui______”.
The same holds true in your industry, and for your
individual company. Tagging your posts with things like
"#convention2011” or "#newproduct” can help people find and notice your
tweets.
Obviously you can be a bit more creative than the
examples above, but they will get you started. Watch how the most
popular users in your industry are using hashtags, and follow by their
example.
Interact
This is something many new users miss on Twitter. To be
perfectly clear, Twitter is not a medium to broadcast like television or
radio – it is a medium to broadcast AND interact, like face to face
meetings.
You want to reply, retweet, comment, and mention others
as much as you possibly can. When you start your account, spend most of
your time replying, commenting, retweeting, and mentioning others.
Even when you post content, recommend it to someone by
including their username. Over time you can start including some
broadcast style tweets, and eventually some sales messages.
Just keep in mind that even if someone only has 50
followers, it only takes one to make a difference. Having your Twitter
ID in front of their followers can make a big difference for you.
Retweet the right stuff
Industry leaders, celebrities, gurus, and others with
large followings love getting retweets.
Some of them will even occasionally thank you for your
retweets by mentioning your name e.g. "Hey @awesomeco4444, thanks for
the RT!”.
The benefits, just like replying, are that your name
gets out in front of everyone that follows them!
There are a few tricks to making this work for you.
First, make sure to only retweet content that you feel would be
interesting to your readers,
as they may retweet as well (which sometimes broadcasts
your name to their followers, too!)
Second, avoid retweeting old content. Twitter is all
about relevance and so the timeliness of your retweet is almost as
important as the content.
Retweet important news
How many times have you seen news break on Twitter? How
many times have you seen interesting stories related to your market
being discussed via tweets?
If you haven’t joined in yet, now is the time! Many
people will follow the tweets of interesting news stories and articles,
Tweets about current or upcoming events, or industry
related gossip. Getting in your two cents could do more than just
satisfy your inner need to be heard, it could get you some more Twitter
followers!
For example, some Twitter users have gained followers by
tweeting about space shuttle launches.
Of course not everyone is interested in the content, but
those who are were paying attention to anyone commenting about the
final launch of the NASA program.
In the weeks before the final launch, some users went
from relative obscurity to thousands of followers just by piggybacking
off of the popularity of the news they were tweeting about.
